Most people don’t realize that you can make more money by working less. How? By using the Pareto Law, otherwise known as the 80:20 Rule.
According to the Pareto Law 20 percent of your work produces 80 percent of your results. This is something that applies to many areas of your life and business. For example:
20 percent of your customers produce 80 percent of your profits.
You live in 20% of your house 80 percent of the time that you are at home.
80 percent of your computer crashes were caused by 20 percent of your programs.
You spend 80 percent of your ‘friends time’ with the same 20 percent of your friends.
Often this is also how it works with your website. 80 percent of your visitors only view 20 percent of your site and 80 percent of your sales will come from 20 percent of your visitors. Knowing this, you can change the way you work and make more money.
If you know visitors are gravitating towards 20 percent of your site, find out where they are. Look for ways to improve those pages. Use online analytic programs such as Google Analytics (this is something that we set up free of charge for our clients) to gather information about your website’s visitors.
The key factor in making more money from your website will be improving these pages so that they get your visitor to buy your product or service. Remember that these pages will be seen five times more than the other pages by the majority of your visitors.
If the most viewed pages do not include your sales page, make sure those pages direct your visitors to the pages that do sell your products or services. But if they should be your sales pages, try to find ways to improve your copy.
All of the pages can be improved with better headlines and by providing more or better information. Sales pages should include contact details and emphasize the benefits of your products or services. One of the best things you can do to improve your page is to add a video.
Every improvement offers the opportunity of a five-fold increase in the performance of your website and you will only need to work on 20 percent of your website to achieve those results.